Guides to GA4, tracking and marketing measurement.
Six checks for the events, settings and attribution rules behind your GA4 reports, followed by the journey tests that confirm whether the numbers mean what you think.
· 8 min read
Key events in GA4, from the guide
A high Direct total does not explain where visitors came from. Follow your links, check what reaches GA4 and separate collection problems from reporting rules.
· 6 min read
GA4 uses first-party cookies, but browsers can still limit how long it recognises a returning visitor. See what changes and how to investigate your own setup.
· 7 min read
Follow a purchase from the browser or order system to your reporting tools. Understand where server-side tracking helps, what it cannot fix and what it takes to maintain.
· 13 min read
Tell us what you’re working on and what you want to improve.