Hey… this is a real common problem I noticed in almost all the GA4 accounts I have audited / worked on. Before we go further, I want you to take a look at your GA4 right now. Take a look at your GA4 session source / medium – which category topped the list? If “(direct)…
You probably have heard someone saying “So third-party cookies are going away, right? Should we be worried?”. We’ve been hearing this for many years now. The thing you should be worried about already happened, and it happened in 2019. Your GA4 data has probably been wrong since then, and you can actually verify that yourself…
Every analytics setup you have ever used probably works the same way. A visitor loads your page. A JavaScript tag fires inside their browser. That tag sends data to Google Analytics, Meta, or whatever platform you are measuring with. This is client-side tracking. It has been the default for over a decade. And it is…
You installed GA4. The tag is firing. The real-time report shows visitors. Everything looks like it is working. It probably is not. Google Analytics holds roughly 81% of the web analytics market and is running on millions of websites worldwide. Most of those installations were set up once and never touched again. The tag went…