Your marketing data is probably wrong.
We build the tracking infrastructure that closes the gap between what ad platforms report and what actually happens in your business.
The gap between reported and real is where marketing budgets go to die.
Every week we audit businesses that trust their analytics completely. They decide where to spend, what to cut, which campaigns work. Nearly every time, the data behind those decisions is structurally broken. Not slightly off. Fundamentally wrong.
Default GA4 configurations track pageviews and almost nothing else. Browser-based tags get blocked by Safari, Firefox, and every major ad blocker. Cookie lifespans that platforms promise are quietly cut to 7 days by Intelligent Tracking Prevention. The numbers in your dashboard look precise. They are not.
We are not an agency. We are not a SaaS tool. We are a measurement specialist. The person you call when you suspect your numbers are wrong, or when you need the infrastructure that makes them right.
The numbers behind the problem.
What we see across our marketing analytics audits.
Invisible conversions
Client-side tracking misses roughly a third of conversions from users with ad blockers or restrictive browser settings. Those sales happened. Your analytics never recorded them.
Default-only event tracking
The majority of GA4 setups we audit rely entirely on default “enhanced measurement” with zero custom event configuration. Scroll tracking is on. Purchase tracking is not.
Platform over-reporting
Ad platforms routinely over-count conversions compared to server-side validated data. Your “best performing channel” may be taking credit for conversions it did not drive.
Most agencies won’t tell you this because it makes their reports look bad.The Datamentari perspective
What We Build
06 CapabilitiesServer-side tracking
Move data collection from the browser to a server you control. Server-set first-party cookies bypass Safari’s 7-day ITP limit, extending attribution windows significantly. We also configure custom identifier recovery to recapture conversion data that would otherwise be lost when browser cookies are blocked or expire.
GA4 configuration
Custom event taxonomy built around your business model. Form submissions, WhatsApp clicks, phone calls, purchases. Every event named, parameterised, and mapped to a conversion that matters to your bottom line.
Conversion tracking
End-to-end conversion infrastructure across Google Ads, Meta, TikTok, and LinkedIn. Server-side event delivery, deduplication so conversions are not double-counted, and value-based bidding signals that reflect actual revenue.
Cross-domain tracking
Maintain user identity across multiple domains, subdomains, and checkout platforms. No more broken sessions when users move between your marketing site, app, and payment gateway.
Attribution and UTM framework
Clean UTM taxonomy across every channel with naming conventions enforced at the source. Cross-platform attribution that accounts for the real customer journey instead of last-click guesswork.
Multi-platform reporting
Unified dashboards that reconcile data from GA4, ad platforms, CRM, and backend systems. Consistent, server-validated numbers across platforms.
Standard setup versus full implementation.
Most businesses run default settings and think they are covered.
Default GA4 with no custom configuration
Pageviews only. No conversion event tracking.
Client-side tags. Up to 40% data loss from blockers.
No UTM governance. Inconsistent campaign tagging.
Siloed platform reports taken at face value.
Sessions break across domains and subdomains.
Custom event taxonomy for your business model.
Full funnel. Forms, clicks, purchases, calls.
Server-side tracking. Ad-blocker resistant.
UTM framework with naming conventions enforced.
Unified reporting. One source of truth.
Seamless cross-domain user identity.
From broken tracking to infrastructure you can trust.
Every engagement starts with a free external audit. If there is a fit, here is what the full project looks like.
External Audit
We look at your site from the outside — checking what tags are firing, how cookies behave, and where the obvious gaps are. Then we walk you through what we found on a 15-minute call. All we need is your URL.
This is the free audit. No access needed, no credentials, no obligation. The call is yours regardless of whether you choose to work with us.
Plan
If you decide to move forward, we get access to your GA4, Tag Manager, and ad platforms. This is where we see the full picture — internal configuration, conversion settings, attribution setup. We build the implementation plan based on what we find inside.
You get: A walkthrough of the full plan covering what gets tracked, how, and in what order.
Build
We configure Google Tag Manager, GA4, server-side GTM, ad platform pixels, and custom events. Cross-domain linking. Server-side pipelines. Everything configured, tested, and live on your site.
You get: Complete tracking infrastructure in production, plus a knowledge transfer session so your team understands what was built and why.
Verify
End-to-end QA. Data validation against real transactions.
You get: Confirmed data accuracy, plus a monitoring window to catch edge cases as real traffic flows through the new setup.
The GA4 Setup Checklist.
10 things most businesses miss when configuring Google Analytics 4. Based on what we see across our audits.
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- Custom conversion event configuration
- Enhanced measurement review
- Event naming taxonomy
- Key events marked as conversions
- Cross-domain tracking setup
- Cookie behaviour and ITP checks
- Server-side tracking readiness
- UTM naming conventions
- Consent Mode v2 implementation
- Attribution model and window settings
We can tell a lot from your URL alone.
Send us your website. No login, no credentials, no setup on your end. We look at what your tracking is doing from the outside and walk you through what we find on a 15-minute call.
We look at your site externally
We check what tags are firing, how cookies are behaving, and where the visible gaps are. No access needed.
15-minute walkthrough call
We share what we found, explain what it likely means for your data, and answer your questions.
No obligation
All we need is your URL. The call is yours regardless of whether you choose to work with us.