Most businesses have Google Analytics installed. Very few have it set up to tell them anything useful.
The same pattern, every time.
I started Datamentari because I kept seeing the same thing. Businesses spending serious money on marketing, asking reasonable questions about where that money was going, and getting answers from data that was incomplete at best and misleading at worst.
The problem was rarely that nobody had set up analytics. The problem was that the setup was shallow. Default configurations. Pixels installed without conversion events. Entire traffic sources going untracked. Cross-domain journeys breaking mid-session. The tools were present. The implementation was not.
That gap is what I fix. I build tracking infrastructure that captures the right data, connects it across platforms, and presents it in a way that actually helps you decide where to spend, what to cut, and where to double down.
Three principles behind every engagement.
Measure what matters
Default analytics tracks everything except the things that drive your business. We identify the events that correspond to revenue, then build tracking around those. Everything else is noise.
Server-side first
Server-side tracking is not optional. Browser-based tracking is stripped by ad blockers and restricted by Safari and Firefox. Server-side infrastructure bypasses both. It also gives you more control over privacy compliance — you decide what data gets sent and how it is handled before it reaches any platform. And because server-side delivers more complete conversion data back to ad platforms, their algorithms get better signal for targeting, bidding, and lookalike audiences. Better data in means better performance out.
No ongoing dependency
We build it, document it, hand it over. Your team should be able to understand and maintain what we configure. We are not trying to create a retainer. We want to solve the problem and move on.
What We Work With
Google Tag Manager
Data layer architecture
Trigger configuration
Custom tag templates
Tag sequencing
Server-Side GTM
First-party data collection
Cookie recovery (ITP bypass)
Event deduplication
Consent Mode v2
Google Analytics 4
Custom event taxonomy
Enhanced conversions
Data-driven attribution
Audience building
Ad Platforms
Google Ads / Meta / TikTok
Conversions API (CAPI)
Value-based bidding
Offline event imports
Looker Studio
Cross-platform dashboards
Multi-source data blending
Calculated fields
Scheduled reporting
BigQuery
GA4 raw event export
Custom SQL analysis
Data warehousing
Cost data imports
UTM Governance
Naming conventions
Enforcement templates
Channel grouping rules
Campaign taxonomy
Cross-Domain
Linker parameters
Session stitching
Referral exclusions
Subdomain unification
Datamentari works with clients in Malaysia and internationally. If your marketing data is not telling you what you need to know, that is my problem to solve.
We can tell a lot from your URL alone.
Send us your website. No login, no credentials, no setup on your end. We look at what your tracking is doing from the outside and walk you through what we find on a 15-minute call.
We look at your site externally
We check what tags are firing, what cookies are being set, how your tracking behaves across browsers, and where the obvious gaps are.
15-minute walkthrough call
We go through what we found, explain what it means for your data, and answer your questions. This is where the real value is.
No obligation, no access needed
All we need is your URL. You walk away with a clear picture of where your tracking stands and what to do about it.